Privacy Policy
Last updated
10/28/26
At VISTA, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices available to you when you visit our website or interact with our services.
This Privacy Policy applies to information collected through our website, appointment requests, newsletter subscriptions, and other online interactions with VISTA.
1. Information We Collect
We may collect information that you voluntarily provide to us, including:
Contact information, such as your name, email address, phone number, and other information you provide when contacting us.
Appointment information, such as your name, contact details, preferred appointment date and time, and information needed to respond to your request.
Newsletter information, such as your email address and subscription preferences.
Communications, including information you provide when you contact us through our website or otherwise communicate with us.
We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, pages visited, approximate location, and information about how you interact with our website.
We do not ask you to submit medical records, prescription information, or other sensitive health information through general website forms unless specifically stated otherwise.
2. How We Use Your Information
We may use the information we collect to:
Respond to questions and requests.
Schedule and manage appointments.
Communicate with you about our services.
Send newsletters or other marketing communications when you have chosen to receive them.
Improve our website, products, and services.
Understand how visitors use our website.
Maintain website security and prevent fraud or misuse.
Comply with applicable legal and regulatory requirements.
We will not use information for purposes that are materially different from those described in this Privacy Policy without providing appropriate notice where required.
3. Newsletter and Marketing Communications
If you subscribe to our newsletter, we may use your email address to send you updates, editorial content, product information, promotions, and other communications.
You can unsubscribe from marketing emails at any time by selecting the unsubscribe link included in our emails.
Unsubscribing from marketing communications will not prevent us from sending you transactional or service-related communications when necessary.
4. Cookies and Tracking Technologies
We may use cookies, pixels, tags, analytics tools, and similar technologies to operate our website and understand how visitors use it.
These technologies may help us:
Remember preferences and settings.
Understand website traffic and usage.
Measure the performance of our website.
Improve our content and user experience.
Understand the effectiveness of marketing campaigns.
We may use third-party analytics and technology providers, such as Google Analytics, to help us understand website usage.
Depending on your browser and available privacy controls, you may be able to limit or disable certain cookies. Disabling some cookies may affect the functionality of parts of the website.
Where required, we will provide appropriate choices regarding non-essential cookies and tracking technologies.
5. Third-Party Services
We may use third-party service providers to help operate our website and business. These providers may process information on our behalf for purposes such as:
Website hosting and infrastructure.
Analytics.
Appointment scheduling.
Email delivery and newsletter management.
Customer communications.
Website security.
We may also link to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.
6. Sharing of Information
We do not sell your personal information for monetary consideration.
We may share information with service providers and business partners when reasonably necessary to operate our website, provide requested services, communicate with you, or perform other functions described in this Privacy Policy.
We may also disclose information when required by law, legal process, or governmental request, or when necessary to protect our rights, users, property, or the security of our services.
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, resolve disputes, comply with legal obligations, and enforce our agreements.
Retention periods may vary depending on the type of information and the reason it was collected.
8. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
If we become aware of a security incident involving personal information, we will take appropriate steps consistent with applicable law.
9. Your Privacy Choices
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These may include the right to:
Request access to personal information we hold about you.
Request correction of inaccurate information.
Request deletion of certain personal information.
Opt out of certain marketing communications.
Ask questions about how your information is collected or used.
To exercise a privacy-related request, please contact us using the information provided below.
We may need to verify your identity before completing certain requests.
10. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website.
If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.
11. Health Information
Our website may provide information about eyewear, eye exams, contact lenses, and related services.
Unless expressly stated otherwise, information submitted through general website forms is not intended to collect medical records or detailed health information.
If you use an appointment or service provided by VISTA, additional privacy notices or practices may apply depending on the nature of the service and the information collected.
Where applicable, health information will be handled in accordance with the laws and regulations that apply to the particular service and organization.
12. Links to Other Websites
Our website may contain links to websites operated by third parties.
These websites have their own privacy policies and practices. We are not responsible for the content, security, or privacy practices of third-party websites.
We recommend reviewing the privacy policy of any external website before submitting personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.
When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.
We encourage you to review this page periodically to stay informed about how we handle personal information.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, you can contact us at:
VISTA
New York, NY
United States
Email: privacy@vista-eyewear.com
